![]() ![]() The payoff, experts say, is that the consumer can feel more attached to a brand or a product by seeing the specific way it would fit into their life - on a model with similar proportions, in their own language, or in a micro-targeted ad that speaks to their interests. AI relies on data and rulesĭeepfakes, which are a sophisticated melding of synthetic audio and images, have been a point of contention for digital ethicists for years, especially when it comes to issues like altered pornography and fake videos that could threaten national and financial institutions.įor a more positive application, companies have been turning to the technology more and more to create widely customizable ad campaigns. "My sense of wonder might be tinged with a sense of terror," said La Marr Jurelle Bruce, a professor at the University of Maryland who shared the animated image of Frederick Douglass, capturing the attention of hundreds of thousands of people online. Part of that is the subtle way we move and recognize these movements." But when it comes to humans, it is lagging. "For years we have been able to synthesize inanimate objects, and that completely fools the visual system because we don't have preconceived notions of how they move. It taps into neural circuitry," Farid says. "The way our brain processes images of people is different than inanimate objects. When it's a beloved relative occupying that almost-but-not-quite space in reality, the parts of our brain that love and fear are pitted against each other, even if we know full well that what we're looking at isn't real. Responses to the Deep Nostalgia images - tears at seeing a grandmother's smile, an eerie feeling of connection to a long-dead historical icon - knock on a mysterious emotional wall between us and this type of rapidly-evolving technology. Together it creates, if not an entirely natural effect, than a deeply arresting one. It also makes up for little moments that aren't in the original photo, like the reveal of teeth or the side of a head. Users are invited to supply old photos of their loved ones, and the program uses deep learning to apply predetermined movements to their facial features. His animated image and others like it - at the same time unsettling, emotional, and a bit fantastical, are made possible by Deep Nostalgia, an artificial intelligence program from the genealogy platform MyHeritage.Īs far as AI-animated images go, the technology behind these Harry Potter-esque photos isn't particularly complex. And yet, there he is, blinking and nodding as if he were just alive yesterday as if he hadn't died in 1895, years before film recording became commonplace. It's hard to explain the mix of emotions that spark upon seeing a photo of Frederick Douglass come alive with the click of a button. ![]()
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